Guillaume and Jonathan Alric, the French cousins behind The Blaze, have steadily made their mark on the international electronic music scene since their debut in 2016. Originating from Paris, the duo is celebrated not only for their atmospheric, melodic tracks but also for their distinctive approach to music videos, which they direct themselves. Their sound is characterized by poignant vocal samples, immersive melodies, and a cinematic sonic palette that bridges house, downtempo, and ambient influences.

The Blaze's breakout single, "Virile," earned critical acclaim for both its music and its video, which showcased the duo's signature blend of empathy, visual storytelling, and powerful emotion. Their debut EP, *Territory* (2017), further solidified their reputation, especially following the release of the video for the title track, which won Best Director at the UK Music Video Awards and the Film Craft Grand Prix at Cannes Lions. Their debut album, *Dancehall* (2018), expanded their global footprint, and tracks like “She,” “Heaven,” and “Queens” demonstrated their ability to conjure evocative narratives set to entrancing beats.

Renowned for electrifying live performances that meld music, visuals, and immersive lighting, The Blaze has graced major international festivals, including Coachella, Primavera Sound, and Lollapalooza. The duo continues to push the boundaries of electronic music, seamlessly merging their work as musicians and visual artists to create an emotionally charged, multisensory experience.