Vlad Lyubovny, professionally known as DJ Vlad, is a Russian-American DJ, journalist, director, and media entrepreneur. Born on June 28, 1973, in Kyiv, Ukraine, Vlad immigrated to the United States at the age of five. Growing up in California, he cultivated a deep love for hip hop and urban culture, which later influenced his creative pursuits.

DJ Vlad initially gained recognition in the early 2000s as a mixtape DJ and hip hop producer. He transitioned from music into video journalism, using his expertise to bridge the gap between hip hop culture and digital media. In 2008, Vlad founded VladTV, a digital media platform renowned for its in-depth interviews with figures from the worlds of hip hop, entertainment, sports, and pop culture.

VladTV’s candid, often viral interviews have positioned it as a staple in online urban journalism. Throughout his career, DJ Vlad has also worked as a filmmaker and director, contributing to several hip hop documentaries and television projects. His unique approach to interviewing—marked by directness and a neutral tone—has made VladTV both influential and sometimes controversial.

DJ Vlad continues to build his legacy as a pioneer in digital media, shaping contemporary dialogues in hip hop and entertainment through his innovative and accessible platform.