Make Believe is a prominent nightclub located in New York City, United States, celebrated for its vibrant ambiance, whimsical decor, and sweeping views of Manhattan's skyline. Situated on the rooftop of the SIXTY LES hotel at 190 Allen Street in the Lower East Side, Make Believe made its debut around 2018 and quickly carved out a niche within the city’s nightlife scene. The venue is distinguished by its playful, pastel-hued interiors, neon accents, lush foliage, and signature pink flamingo motifs, creating an Instagram-friendly atmosphere that draws a chic, fashion-forward crowd.

Renowned for blending elements of a high-energy nightclub with the relaxed feel of a rooftop lounge, Make Believe became a destination for after-dark revelry, daytime parties, and exclusive events, frequently attracting celebrities, influencers, and tastemakers from across the globe. Culturally, Make Believe stands out as a symbol of the new era of experiential nightlife in New York, emphasizing immersive aesthetics, specialty cocktails, and a seamless fusion of music and socializing. The club helped define a resurgence in Lower East Side nightlife, often serving as a venue for industry parties, brand launches, and curated music events.

Since its inception, the club’s management has maintained its identity and physical location, focusing on evolving its programming—often collaborating with global hospitality groups and music promoters to stay relevant in a rapidly changing scene. While the physical structure has largely remained consistent, periodic renovations and interior updates have kept the space fresh and relevant to contemporary trends. Over the years, Make Believe has hosted an impressive roster of talent, with notable performances from celebrated DJs, international acts, and local New York artists.

Among those who have graced its decks or played sets are Diplo, Blond:ish, Nina Sky, The Martinez Brothers, Virgil Abloh, Questlove, Samantha Ronson, Kaytranada, and NYC favorites like DJ Moma, Mazurbate, and Odalys. The venue’s commitment to showcasing both international superstars and rising local talent has solidified its reputation as a cultural hub in New York’s nightlife landscape.